Augmented reality

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  • What is Augmented Reality (AR)?

    The concept of superimposing virtual content on top of a view of the real world as seen through a camera. From gaming and play to interactive media/marketing to instructional how-to/aid, AR opens the door for new mobile applications and services.

Press releases

Videos

  • Mattel and Qualcomm partner on Augmented Reality

    At Uplinq 2010, Mattel highlights potential of AR to bring new ways to play with iconic toy brands.

    January 30, 2011 - 3:08

  • The future of mobile applications

    Liat Ben-Zur, senior director at Qualcomm, believes that in the future, mobile applications will be able to bridge the physical and virtual worlds through augmented reality and contextual capabilities.

    January 29, 2011 - 1:57

  • Vision-based augmented reality

    Jay Wright, director of business development, describes and demonstrates augmented reality.

    January 29, 2011 - 1:35