Effective October 1, 2012, QUALCOMM Incorporated completed a corporate reorganization in which the assets of certain of its businesses and groups, as well as the stock of certain of its direct and indirect subsidiaries, were contributed to Qualcomm Technologies, Inc. (QTI), a wholly-owned subsidiary of QUALCOMM Incorporated. Learn more about these changes

Augmented reality

Augmented Reality (AR) is the concept of superimposing virtual content (such as graphics) on top of a view of the real world as seen through a camera. AR transforms your mobile device into what has been described as a magic looking glass where you can interact with the real world. From gaming and play to interactive media/marketing to instructional how-to/aid, augmented reality opens the door for new mobile applications and services.

Qualcomm's AR SDK for Android smartphones is now available for download in a public beta. This SDK will enable a new generation of AR applications that enable interactive 3D experiences to take place on everyday objects. The SDK utilises computer vision technology to tightly align graphics with underlying objects and features support for image targets, frame markers, virtual buttons and simple 3D objects. Download the AR SDK now through the QDevNet portal which offers online target creation and management tools including tutorials, samples, API reference and developer forums.