Personalisation & discovery
Overview
MPOS (My Personal Offers System) is a solution that enables Mobile Operators to proactively promote discovery and usage of content and services through personalised offers to individual subscribers and open their inventories to 3rd party advertising. Advanced content discovery techniques and a 360° understanding of all available assets work alongside a sophisticated recommendations engine to bring relevant offers to each individual user.
Content discovery and recommendations
MPOS enables users to discover new and relevant content that is in tune with who they are as individuals, improving their user experience and delivering real upside to the Operator.
Benefits
- Increase usage and sales of the portal through Targeting and Advanced Profiling
- Drive new users to the portal though more targeting
- Expose subscribers to the full range of portal services
- Improved customer experience by helping them to discover compelling content and avoiding irrelevant, intrusive promotional messages
- Enhanced loyalty through the adoption of a broader, more differentiated set of services
- Enhance relationships with content partners by becoming a better channel
- Secure your long term position in the value chain
Targeted advertising
MPOS has a dedicated third party Advertising solution that enables Operators to manage the commercial and technical aspects of selling their portal inventory.
Benefits
- Brings real-time response rate information back to advertisers for the first time enabling fine tuning and more detailed targeting
- Enables interactivity and fulfilment as part of the advert dramatically increasing the value to advertisers
- Enables a truly personal user experience and to real one-to-one advertising
- Penetration of mobile devices higher than any other direct channel
- Monetise browsing through paid third party advertising
